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Check the websites of companies that offer affiliate programs and ad networks.

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Register your domain name as your business name with your state licensing agency.

For a dating website, the most important navigation controls are those that link to the profiles of others, profile creation tools or templates and chat. Red, for example, is associated with fiery love and passion, and may not be as appropriate for a website themed for "sweet" relationships. Make getting a good balance between your revenue sources and the true purpose of the site a goal for every page.

Do not let the ads on the site detract too much from member profiles.

NVu is a good example of an independent What You See Is What You Get --WYSIWYG -- website creation and editing program.

Alternately, hire a programmer to build the site -- this is much more expensive but allows the most customization options.

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