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There are dating sites devoted to particular religious groups, like Christian Mingle or JDate, for example, as well as sites that cater to gay and lesbian daters. This removes a lot of the ambiguity that you face when you meet an interesting person at a work event or a party. Because of the ease and relative anonymity of online dating sites, we may take more risk reaching out to people we would not approach in person.
And even though men generally contact women more than vice versa on these sites, research has shown that a sizable minority of women do reach out to men they find desirable online, suggesting that these sites allow some women to overcome traditional gender norms that cast them in a passive role of waiting to be approached (Scharlott & Christ, 1995). Shy or socially anxious individuals often have difficulty forming and maintaining close relationships (Alden & Taylor, 2004; Davila & Beck, 2002).
But this can also lead you to pass up on potential dates because with all those options, you can't help but think, "There must be someone better out there." Online dating sites can thus foster an attitude in which potential mates are objectified like products on a store shelf, rather than people (Finkel et al., 2012). Online profiles are missing vital information you can only glean in person (Finkel et al., 2012), so it can be difficult to know if you’re really compatible with someone based solely on what they have shared on a dating site.
Research shows that people spend their time on dating sites searching criteria such as income and education, and physical attributes like height and body type, when what they need is information about the actual experience of interacting with and getting to know the person on the other end of the profile (Frost et al., 2008).
In the quest to find romance, more of us have turned to online dating.
Once stigmatized as a venue for the desperate, online dating has become a normal part of the mating game.
The most obvious benefit of these websites is that they provide easy access to thousands of potential dates.This can be especially beneficial for people who don’t have a large social circle.In addition to the sheer number of people you can meet, many sites provide an avenue for meeting like-minded people. Unlike other social venues, on an online dating site, you can be fairly certain that everyone you meet is single and looking.It is well documented that physical attractiveness is a major factor in romantic attraction, especially initial attraction (Sprecher, 1989).Not surprisingly, physically attractive people are more successful at online dating (Hitsch et al., 2005).